PRIVATE EQUITY

WITH A FOCUS ON SUSTAINABLE INVESTMENTS FOR THE FUTURE

Our
Approach

For over a decade our philosophy has been simple; to invest in industries that we are passionate about. At SO Capital we look for more than just the numerical return. We focus on disruption, we focus on making and managing tools that will enhance the convenience of the people using them.

One of our key goals is to focus on Carbon Neutral by 2050, hence our future investments are being made with an emphasis on sustainability. We welcome investors and we welcome entrepreneurs who are looking to grow. So, lets chat.

Our Investments

OCEAN FLYER

Ocean Flyer is changing the way New Zealand thinks about zero emission travel. Ocean Flyer will start operating fully electric seagliders in New Zealand by 2025 and will contribute significantly towards New Zealand being carbon neutral by 2050.

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AIR NAPIER

Air Napier is a long established company that has continued to keep pace with an ever changing aviation industry, offering scheduled flights, scenic tours, private charters, passenger and freight services. The best of comfort and service ensures an enjoyable stress free experience.

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MAMA BROWN

Mama Brown is a Wellington-based restaurant serving up American "South of the Border" style food and the best milkshakes in town! The all day menu includes gourmet burgers, slow cooked ribs, freshly made waffles, cajun fries and so much more.

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MPLOY

mPloy brings hiring into the digital age. Using technology to bring excitement and accountability to recruitment. mPloy connects employers and candidates in a new and fun way.

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MAMA'S KITCHEN

Mama’s Kitchen is a Dunedin-based pizzeria, serving up delicious pizzas made with fresh ingredients. With no set menu, Mama's Kitchen encourages customers to embrace their creativity by creating their own combinations from 22 topping options.

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MAMA BAR

Mama Bar offers a healthier alternative to the common convenience snack foods such as chips and confectionery. Created for pregnant and breastfeeding women, Mama Bars contain six key vitamins and minerals commonly lacking in the New Zealand diets of mothers.

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