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Image by Suhyeon Choi

ABOUT MAMA BAR

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Mama Bar offers a healthier alternative to the common convenience snack foods such as chips and confectionery. It also contains 10% of a pregnant woman’s recommended daily intake of Folic Acid, vitamins A & D, Calcium, Iron, and Iodine. These are six key vitamins and minerals commonly lacking in the New Zealand diets of pregnant and breastfeeding women. 

COMPANY

Mama Bar

LOCATION

Wellington

SECTOR

FMCG

INVESTMENT DATE

2015

STATUS

Under current ownership of SO Capital

MAMA BAR SNAPSHOT

57k

Approximately 57,000 babies born annually in New Zealand

1.56

New Zealand has a Total Fertility Rate (TFR) of 1.56 births per woman

31.3

The median age at which mothers give birth in New Zealand is 31.3 years

6

Key vitamins and minerals contained within Mama Bars

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