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ABOUT US

At SO Capital, we believe in the transformative power of strategic investments and the profound impact they can have on businesses, industries, and economies. Our philosophy is centred around key principles that define our approach to private equity, driving success, and creating long-term value for our partners and portfolio companies. We build strong, collaborative partnerships with management teams, entrepreneurs, and fellow investors. By working together closely, we leverage collective expertise and insights to enhance the performance and value of our portfolio companies.

Visionary Investing

We are committed to visionary investing, seeking opportunities that go beyond the status quo. Our experienced team identifies sectors and businesses with untapped potential, aiming to generate not just financial returns, but also to be catalysts for positive change and growth.

Risk Management

While we embrace innovation and calculated risks, we are equally dedicated to disciplined risk management. Our thorough due diligence processes, coupled with a vigilant risk assessment framework, ensure that our investments align with our clients' objectives and withstand market fluctuations. Integrity is non-negotiable. We conduct our business with the utmost transparency, ethical standards, and fiduciary responsibility.

Value Creation

Value creation is not just a goal; it's our commitment. We actively engage with portfolio companies, providing strategic guidance, operational support, and access to our extensive network. Our hands-on approach is geared towards unlocking untapped potential and fostering sustainable growth.

Social Responsibility

Beyond financial success, we recognize our responsibility to society. We actively seek investments that align with environmental, social, and governance (ESG) principles, contributing positively to the communities where we operate.

JOIN US

Join us at SO Capital as we navigate the intricate world of private equity with a commitment to visionary investing, strategic collaboration, and sustainable value creation. Together, let's shape a future where investments not only yield financial returns but also contribute to the overall betterment of businesses and society.

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SO Capital is a registered entity as a Financial Service Provider.

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Corporate offices

Auckland,  New Zealand
Napier, New Zealand
​Wellington, New Zealand

Contact Info

Level 1, 250 Wakefield Street
​Wellington, 6011

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