SO CAPITAL
  • Home
  • Investments
  • Philosophy
  • Team
  • Contact

OUR PHILOSOPHY

SO Capital took life in 2012 through its first investment in the hospitality gem of Mama Brown. Since then the philosophy of SO Capital’s team has been simple; to invest in industries that we are passionate about.
​
At SO Capital we look for more than just the numerical return. We focus on disruption, we focus on making and managing tools that will enhance the convenience of the people using them. This convenience can be in the form of time saving (as Air Napier does), it can be in the form of a content stomach (as Mama Brown provides) or it can be in the form of an efficiency tool (as mPloy solves). SO Capital disrupts what needs to be disrupted. We take the disruption to the industry. We change, we innovate, and we do this by taking a major stake in all the companies we invest in. 
 
As we build on industries we are involved in, we continue to look for new opportunities. One of our key goals is to focus on Carbon Neutral by 2050, hence our future investments are being made with an emphasis on sustainability.

Our mantra for exponential growth is a simple 5 stage process:
Picture
Analyse Industries ~ Identify Sectors ~ Acquire Businesses ~ Invest Capital ~ Grow The Pie 
We welcome investors and we welcome entrepreneurs who are looking to grow and expand. At SO Capital we do not and will not discriminate. ​
Get in touch

SO Capital

SO Capital is a registered entity as a Financial Service Provider. © 2022 SO Capital

SUBSCRIBE TO RECEIVE LATEST INVESTMENT UPDATES

* indicates required
  • Home
  • Investments
  • Philosophy
  • Team
  • Contact